Chapter 13
Creating a Reels Presence
IN THIS CHAPTER
Getting ready to create reels
Uploading videos
Editing your reel
Sharing your reel with others
Using Reels Insights
As mentioned in Chapter 12, the Instagram Reels feature was rolled out to keep up with TikTok’s rapidly growing audience. As such, much of the functionality of Instagram Reels is similar to TikTok. In this chapter, we go over how to gather ideas, upload and record reels, edit reels, and share them with your audience.
Doing the Preproduction Work
Crafting a well-produced reel that gets many views takes some planning. First, you need to know a little about the specs of reels, and then you need to plan what kind of content you’re going to have in your reels.
Reels are short-form video content, in full 9:16 portrait mode, and they can be up to 90 seconds long. When you create reels, you can
- Film them directly in the Reels camera or upload them from your camera roll on your mobile device
- Film them as one full take ...
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