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Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence, 2nd Edition
book

Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence, 2nd Edition

by Jason Miles
March 2019
Intermediate to advanced content levelIntermediate to advanced
272 pages
6h 2m
English
McGraw-Hill
Content preview from Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence, 2nd Edition

Images

Use Triggers of Engagement

The most basic human desire is to feel like you belong. Fitting in is important.

SIMON SINEK@simonsinek on Instagram

Browse around on Instagram for a few weeks, and you’ll notice an interesting trend. People like images that stir them emotionally: vacation destinations, sandy beaches, gourmet cuisine, sunsets, shoes, dresses, pretty places, and pretty faces. People aren’t responding to the technical brilliance of an image; they want to be taken on an emotional ride. To see what really strikes a chord, observe people’s comments.

In this chapter, we’ll dive into the concept of identifying and tapping into these deep-seated ...

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Publisher Resources

ISBN: 9781260453317