Use Triggers of Engagement

The most basic human desire is to feel like you belong. Fitting in is important.

SIMON SINEK@simonsinek on Instagram

Browse around on Instagram for a few weeks, and you’ll notice an interesting trend. People like images that stir them emotionally: vacation destinations, sandy beaches, gourmet cuisine, sunsets, shoes, dresses, pretty places, and pretty faces. People aren’t responding to the technical brilliance of an image; they want to be taken on an emotional ride. To see what really strikes a chord, observe people’s comments.

In this chapter, we’ll dive into the concept of identifying and tapping into these deep-seated ...

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