Images

Run Contests and Use Freebies Regularly

Winning is only half of it. Having fun is the other half.

BUM PHILLIPS

Contests work great on Instagram. Random giveaways and long-term free promotional products work great too. From free samples at Costco to free Kindle e-books on Amazon, people love free things. So let’s give it to them. If you want to sell a lot of products or services, learn to leverage the power of free. In this chapter, we’ll share ideas and tips for using the power of free. If you have products, you have an opportunity to use the power of free; and if you’re a service provider with no product to offer, keep reading—this chapter is ...

Get Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence, 2nd Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.