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Selling Directly on Instagram

Selling stuff is easy. All you gotta do is give away stuff that makes people happy . . . and then sell them stuff that makes them even happier.

FRANK KERN@frankkern on Instagram

Instagram is a fantastic place to sell products. We talked, in the last chapter, about how running contests or giving away a free product can serve as a great preselling effort to acquire new prospects. But that’s not enough. It’s time to sell directly on Instagram.

In this chapter, we’ll look at direct selling options using the Shoppable Tags feature as well as a tried-and-true form of old-school display advertising, which anyone can use ...

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