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Start Advertising on Instagram

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

DAVID OGILVY

It’s time to add fuel to your bonfire with paid advertising. In this chapter, we’ll review the Instagram advertising options, look at best practices, and get you up and running like a pro. And if, by chance, you want to hand the tasks over to a pro—then we’ll cover how to work with an ad agency in Step 15. If neither of those options seem like a good fit, we’ll discuss how to work with influencers in Step 16.

Study Both the Timeless and the Timely, but Avoid the Outdated

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