Start Advertising on Instagram
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
DAVID OGILVY
It’s time to add fuel to your bonfire with paid advertising. In this chapter, we’ll review the Instagram advertising options, look at best practices, and get you up and running like a pro. And if, by chance, you want to hand the tasks over to a pro—then we’ll cover how to work with an ad agency in Step 15. If neither of those options seem like a good fit, we’ll discuss how to work with influencers in Step 16.
Study Both the Timeless and the Timely, but Avoid the Outdated
When it comes to learning about ...
Get Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
