Financial Communication

Chapter Objectives
  • To understand financial communication which targets current, potential and employee shareholders, financial organizations, institutional investors, rating agencies, and analysts
  • To know the regulations for listed companies with regard to essential information to be transmitted to the market, and how often
  • To incorporate the financial communication plan into the marketing and strategic plans
  • To understand the role of the financial informer or consultant who must work directly with management

Unlike other communication approaches, financial communication is also determined by specific regulations regarding reporting requirements and discloser norms. These have been developed progressively in ...

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