Communication for Public Services and Local Authorities

Chapter Objectives
  • To understand the communication approaches used in non-commercial sectors such as public services and government departments
  • To learn how to optimize the communication plan for a cultural organization in order to reach sponsors upstream and different customers downstream
  • To learn how to develop a communication strategy for a preventive public health campaign (tobacco, aids, alcohol) for the health department or a hospital
  • To understand the specifics of military communication apart from a conflict (how to optimize a recruitment campaign, how to motivate the internal resources, how to prepare a lobbying campaign)
  • To learn how to organize a communication strategy for ...

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