A Case Study

A real example of a sponsor identifying an opportunity to initiate a project and recruiting a project manager follows. In this example, the project manager acts as the sponsor's agent in developing information to clarify an opportunity and focus on one particular way to take advantage of it. The project manager helps the sponsor to understand the benefits of taking advantage of the opportunity. He or she suggests a feasibility study to be the first project in a series of projects, and determines reasonable time and resource requirements for the feasibility study.

Details of the example follow: Executives from other insurance companies told the vice president for operations at Macro Insurance Company that better utilization of computers ...

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