Integrating Analytics in Your Organization: Lessons From the Sports Industry

The successful use of analytics in sports, both on the field and off, comes down to integrating analytics within an organization. Three strategies — collaborative analytics, a common language, and accessible technology — are key.

Shane Battier, retired National Basketball Association champion, was recently named the director of basketball operations and analytics for the Miami Heat. A player transitioning to the front office in sports is nothing out of the ordinary. It’s the last word — analytics — in his new title that is noteworthy. In the past, a statistics major who never wore an NBA uniform filled that type of role. Now, an analytically ...

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