Chapter 3
Strategic Planning
3.1 Introduction
Business organisations provide products and services not only to the community in which they operate but also worldwide through internet technology. Government changes and global events trigger changes to the economic environment. Progressive companies are able to meet the challenges and survive in the changing economic competitive environment. Strategic planning is the gateway to the mission, vision, objectives and goals of the organisation. It is the process of (a) identifying the organisation’s external and environment in which it operates; (b) formulating a mission and vision; (c) developing goals to be achieved; (d) creating and selecting strategies to be followed and (e) allocating resources ...
Get Integrating Business Management Processes now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
