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Integrative Advisory Services

Book Description

Stop crunching numbers and start truly serving your clients

Integrative Advisory Services is the CPA, accounting professional and bookkeeper's guide to the future. As technology paves the way for increased self-reliance and DIY financial services, much of the traditional data entry tasks of accounting professionals and bookkeepers will be reduced. Yet, nothing can replace the human side of the client-advisor experience and the desire to improve your clients' businesses with financial information. Technology will continue marching on, so accounting professionals must adapt to the changing marketplace to thrive in this new paradigm. This book shows you how to provide the kind of value that technology cannot: human connection. Rather than simply reporting data, today's accounting professionals have an opportunity to take a much more active role in their clients' business by analyzing the story behind the numbers, understanding both operations and finance, and guiding the client toward the outcomes they need. Creating an ongoing relationship throughout the year allows you to be proactive rather than reactive, and help your client's business at a holistic level.

Your business owner and CEO clients can get the numbers from the computer too—but, they come to you for personalized advice, explanations, and guidance based on their unique situation and financial needs. This book shows you how to take on more of an advisory role and become a critical component of your client's success.

  • Spend less time crunching numbers and more time advising clients
  • Become an integral part of the client's decision-making process
  • Provide real value by clearly communicating financial data analysis
  • Become the strategic partner your client cannot do without

Cloud technology, machine learning, and artificial intelligence are not the death knell for financial advisors; in fact, they're the opposite—they do the number crunching for you, leaving you more time to provide the personal guidance that no computer could. As the financial advisory industry evolves, Integrative Advisory Services is your real-world guide to adapting and thriving.

Table of Contents

  1. Cover
  2. Title Page
  3. Preface
  4. Acknowledgments
  5. Introduction
  6. CHAPTER 1: History of the Accounting Profession: From Compliance to Advisory
    1. TECHNOLOGY AND HUMANS
    2. LOOKING BACK ON ACCOUNTING
    3. REACHING FOR THE CLOUD
    4. HUMANITY VERSUS MACHINE
    5. NEW OPPORTUNITIES ABOUND
    6. WHERE DOES YOUR BUSINESS GO FROM HERE?
    7. SUMMARY
    8. ENDNOTES
  7. CHAPTER 2: Bringing the Human Side to Technology
    1. THE OLD WAY OF DATA FLOWING VERSUS THE NEW WAY
    2. WHAT CEOS WANT FROM THEIR CFOS
    3. CHOOSING YOUR VERTICAL INDUSTRY NICHE
    4. STEPS TO CREATE YOUR CLOUD PLATFORM
    5. THE CHERISHED ADVISOR JOURNEY
    6. SUMMARY
    7. ENDNOTES
  8. CHAPTER 3: The Cherished Advisor: The Transformation Journey beyond the Technology
    1. DOCUMENTING THE BUSINESS PROCESSES
    2. OBTAINING NEEDED TECHNICAL AND BUSINESS SKILLS
    3. NEW STAFFING MODEL
    4. PRICING AND PACKAGING
    5. SUMMARY
    6. ENDNOTES
  9. CHAPTER 4: Strategies for Marketing Your New Advisory Experience
    1. HOW DO YOU WANT TO DESIGN THE CLIENT EXPERIENCE?
    2. BUILDING AN OVERALL ARCHITECTURE
    3. CREATING AND IMPLEMENTING A MARKETING STRATEGY
    4. ONLINE MARKETING
    5. NETWORKING
    6. REFERRALS
    7. SUMMARY
    8. ENDNOTES
  10. CHAPTER 5: Creating a Successful Sales Model and Client Onboarding Process
    1. THE SCIENCE OF THE SALE
    2. THE SIMPLE SALES PROCESS
    3. CLIENT ONBOARDING PROCESS
    4. CREATING A PROJECT PLAN
    5. AUTOMATING YOUR INTERNAL PROCESSES WITH CRM
    6. SUMMARY
    7. ENDNOTES
  11. CHAPTER 6: Building Lasting Relationships
    1. CREATING PERSONALIZED VIRTUAL RELATIONSHIPS
    2. CREATING TOUCH POINTS TO STAY ENGAGED
    3. INTERPERSONAL AWARENESS TO SUCCEED AS AN ADVISOR: COLLABORATION, INFLUENCE, NEGOTIATION, AND COMMUNICATION
    4. LEADERSHIP CAPABILITIES TO GROW THE PEOPLE AROUND YOU: TEAM SATISFACTION AND REWARDS
    5. SUCCESSION PLANNING TACTICS FOR BRINGING UP THE NEXT GENERATION OF LEADERSHIP
    6. SUMMARY
    7. ENDNOTES
  12. About the Author
  13. Index
  14. End User License Agreement