Chapter 6

Communication is key

Learning how to communicate effectively is probably the most important skill to master in the workplace. Not only does it help you to develop and sustain your personal brand, but it also helps you to maintain healthy professional (and personal) relationships, which plays a critical role in delivering great work. Communication is how we express respect, admiration, frustration, expectations, boundaries, confusion and anger, and get clarification, among many other things. If self-awareness is the cornerstone of your personal and professional development, communication is the brick laid right next to it.

When it comes to your personal brand, you want to be known as a clear and concise communicator. Most of your professional ...

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