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Chapter 9

Storytelling

Storytelling is not an act of intelligent disobedience. However, earning support for acts of intelligent disobedience or conveying the reason for them calls for well-crafted communication. Stories are a great way to communicate that information. Business leaders around the world are learning how powerful stories can be in the workplace.

Stories are a great way to communicate

More than just a communication of facts, effective storytelling leaves a lasting impression. Stories can change our attitudes, beliefs, and behaviors. A Harvard Business Review article recommends that business people begin every presentation with a compelling, human-scale story.1 To be effective, stories must be at the appropriate level of detail ...

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