CHAPTER 3
INNOVATE FOR SYSTEMIC CHANGE
Some of the most important and valuable companies of the next 20 years are likely being formed right now. They will succeed because they are being built to solve systemic, societal problems—big problems such as climate change, inequality, divisiveness, disease, hunger, obesity, addiction, and extremism. AI and other technologies developed over the past decade (cloud, mobile, blockchain, genomics) are making it possible to solve such problems in new ways.
That’s great for society and for business because the hardest problems are often the most explosive opportunities. Founders who crack those problems will get rewarded much the way Elon Musk is getting rewarded for Tesla’s leadership in reducing carbon emissions. ...
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