CHAPTER 6
TAKE RESPONSIBILITY FOR CLIMATE CHANGE
Picture Henry Ford calling his leadership team into a working session on responsible innovation and unintended consequences as the Model T was about to roll out in 1908. The challenge would have been to look at their business model and answer this question: What if we succeed beyond our wildest dreams?
Just thinking about this scenario shows how tough it is to predict ramifications. How could anyone in 1908 have predicted six-lane highways, rush-hour traffic jams, 18-wheelers, and Hummers? Still, the Ford team might’ve realized back then that the whole reason behind the Model T was to build a car that everyone could own. The company’s business model was to sell as many cars to as many people as ...
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