Chapter 7. Site Planning
by Glenda Sims
I keep six honest serving-men(They taught me all I knew);Their names are What and Why and WhenAnd How and Where and Who.
—Rudyard Kipling
The most critical step in the website planning process is defining the project. You haven’t completely defined a project until you have discovered the answers to the five Ws and one H: Where, When, Why, Who, What, and How.
• Where will the site live? (URL)
• When does the site need to be available? (timeline)
• Why is the website needed? (business goals)
• Who is the primary audience for the site? (audience)
• What information/functionality needs to be available on the site? (content/technology)
• How will the site be discovered and kept up to date? (marketing and maintenance) ...
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