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InterACT with Web Standards: A holistic approach to web design by Denise Jacobs, Glenda Sims, Christopher Schmitt, Chris Mills, Leslie Jensen-Inman, Lars Gunther, Derek Featherstone, Virginia DeBolt, Erin Anderson

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Part II. Planning a Website

With your preparation done, it is now time to start planning and scoping out your website. But hold on there a second—at this point you shouldn’t just open up your editor and start coding away! Every good website has had a great deal of work put into its planning, before the implementation begins—working out the target audience for the site and their needs, what structure the site should have, how users should interact with the site, and more. And this is what this part will cover.

We will start by looking at the role of information architecture, which basically means planning the structure of a web site. We move on to defining the web site project including: primary business goals, target audience and the project ...

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