3.1 Introduction

When coming up with new ideas as part of a design project, it is important to conceptualize them in terms of what the proposed product will do. Sometimes, this is referred to as creating a proof of concept. In relation to the double diamond framework described in Chapter 2, it can be viewed as an initial pass to help define the area and also when developing responses to the design challenge and then testing different solutions at small scale. In particular, it comes out of the “discover” phase (left side of the left diamond) and progresses through the define phase (right side of the left diamond). One reason for needing to do this is as a reality check where fuzzy ideas and assumptions about the benefits of the proposed product and user experience are scrutinized in terms of their ...

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