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Interactive Design for New Media and the Web by Nick Iuppa

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6Distance Learning

 

 

If computers and the Internet will eventually contribute to any major architectural trend, it will be the reduction of bricks and mortar in the world. There may soon be fewer banks because people can bank on-line. Stores can be smaller or may not have to exist in as many locations because on-line shopping is reducing the need for bookstores, clothing stores, and even grocery stores.

One marketing effort that is running counter to this trend is the expansion of the interactive experience. Sure you can play Ultima OnLine and have adventures in a world of sword and sorcery through your computer. But a whole other way to do it is to go to an interactive location that uses the latest technology to place you in a whole other ...

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