21Corporate and Informational Web Sites



Corporate and informational applications have really become the cornerstone of the World Wide Web. So, although many different kinds of digital media offer this kind of information, it seems like a good idea to focus on the Internet and generalize from that point.

Let’s start by making one critical distinction. Corporate and informational sites are not the same as point-of-sale or e-commerce sites, in that they are intended to disseminate information, not sell products directly. Even when there is a sales area within an information site, the basic design of the site remains fundamentally different from that of sales sites.

The structure of an interactive sales situation can be thought of as an inverted ...

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