CHAPTER 7Designing Effective Audiovisuals

Lecturing today practically implies use of audiovisuals, particularly in the form of presentation software and slide decks. But are audiovisuals always necessary? Are they always a good idea? Try to recall some of the best speeches of all time. Which ones come to mind? Martin Luther King's “I Have a Dream” speech? Abraham Lincoln's “Gettysburg Address”? Susan B. Anthony's “Women's Rights to Suffrage”? Of the speakers and speeches that came to your mind, consider this question: who had the best PowerPoint? Of course most of the speakers didn't have access to presentation packages, computers, or projectors, so perhaps the question is unfair. But consider this one instead: how many of these speeches ...

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