7. Project definition: Assess, outline, align

If you were building a house, would you start nailing two-by-fours together without a blueprint? Let’s hope not.

Aligning the project goals with the realities of the current landscape is how effective solutions are defined. Then we can start nailing two-by-fours together.

In this chapter, we’ll discuss

• Defining why: Gathering information and insights

• Creating a plan: Determining what’s needed

• Convergence: Recommending a solution


It’s important to clearly outline goals before designing a screen or writing a line of code. This is what’s achieved in this stage of the Research & Planning phase.

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