Chapter 1
What is Interactive Television?
Chapter 1 in 30 Seconds …
Interactive television can be defined as anything that lets the television viewer or viewers and the people making the television channel, programme or service engage in a dialogue. More specifically, it can be defined as a dialogue that takes the viewers beyond the passive experience of watching and lets them make choices and take actions.
Interactive television services can be classified in different ways. This book classifies interactive television services according to the terminology that producers use and the experience that viewers have of those services. Examples of different types of interactive television include ‘walled garden’, teletext-style and enhanced television. ...
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