Chapter 3
Making Money
Chapter 3 in 30 Seconds …
Interactive television has commercial promise: television is a trusted medium that impacts on people’s lives and generates large revenues, while interactivity has proven its appeal on the internet and with analogue teletext.
The commercial reality of interactive television does not always live up to the promise. However, there have been some successes that bode well for the future.
Potential revenue sources include betting, interactive shopping linked to television programmes and channels, advertising and pay-per-use applications (particularly games).
Interactive television applications can deliver benefits beyond cash.
“While theoretically and technically television may be feasible, commercially ...
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