Chapter 4
Production
Chapter 4 in 30 Seconds …
Interactive television production is more like software development than television production.
Interactive television production can be split into four stages: development; specification; production and testing; and launch and operation.
A typical interactive television production team has people that deal with production, technical work, content and operations, and marketing and business development.
There are a variety of interactive television production tools for use with different middleware systems; some can be used by non-technical people, others are for computer programmers.
“Interactive television is like having a baby – easier to conceive than deliver.”
John Enser, media lawyer
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