Chapter 6

The future

Chapter 6 in 30 Seconds …

  • Interactive television will become must-have television before 2007, but this will only happen if we, as an industry, can get the services right.

  • Socialising will be an important driver for future interactive services.

  • Broadcasters need to let go of their traditional models of programme making to let interactivity work for them, or settle for a long slow slide into irrelevance.

The future is already here, it’s just not evenly distributed.

William Gibson, science fiction author

Hopefully, from Chapters 1–5 you’ve got some idea of where interactive television production is now. Of course, the industry is so fast moving that parts of this book will be out of date even before the ink is dry. That’s ...

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