Interactive TV Standards

Introduction

Millions of people worldwide watch digital TV (DTV) every day, and this number is growing fast as more network operators and governments see the benefits of digital broadcasting. In recent years, interactive TV (ITV) has become the “next big thing” for the broadcasting industry as broadcasters and network operators seek new ways of making money and keeping viewers watching.

Although open standards are nothing new to the broadcasting industry, both public broadcasters and pay-TV operators are starting to use open standards for ITV middleware, to try to bring ITV to a wider audience. Hand in hand with this, governments are requiring the use of open standards for publicly funded DTV systems, and this includes the middleware those systems ...