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Interactive TV Standards by Anthony Smith-Chaigneau, Steven Morris

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1 The Middleware Market

The introduction of digital TV (DTV) and interactive TV (ITV) is causing huge changes in the television industry. This chapter provides an overview of the current state of the market and examines how open standards for middleware fit into the picture. We will look at the history behind those standards, and take a look at the bodies behind the standards we discuss in this book.

The broadcasting and television industries are in a state of flux on many fronts. The industry has been working toward wooing consumers from a passive role to a more active one, and multimedia and the convergence of the consumer electronics and personal computer worlds play a big part in this change.

The concept of ITV is not new. It commenced with ...

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