Yoshitaka Miike

4Non-Western theories of communication: Indigenous ideas and insights

Abstract: This chapter presents an overview of non-Western communication theories for cross-cultural and intercultural research. The chapter specifically focuses on selected Afrocentric and Asiacentric theories of communication because they represent communication theories whose ideas and insights spring from indigenous cumulative wisdom of non-Western cultural traditions. The chapter first explicates the significance and scope of non-Western communication theories and then reviews a total of seventeen theories within Afrocentric and Asiacentric communication scholarship. The indigenous theories under review are classified into three philosophical categories: ...

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