Michael G. Elasmar

23Cross-border mediated messages

Abstract: This chapter traces the evolution of cross-border mediated messages beginning at the turn of the 20th century and until more contemporary times. It details the geopolitical factors that prompted the growth of cross-border mediated communication, the technologies that facilitated its dissemination and the concerns that were raised about its influence. This chapter also provides an overview of the theoretical frameworks that emerged in academic circles as means of understanding the process and influence of cross-border mediated messages.

Keywords: cross-border messages, history, international flows, propaganda, theories of media influence, cultural imperialism, susceptibility to imported ...

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