Eddy S. Ng and Waheeda Lillevik
27Intercultural communication in the world of business
Abstract: Globalization and talent flow around the world have resulted in greater demands on managers and leaders to adapt to different cultures. This chapter explores the role of intercultural communication in the world of business. Intercultural competence refers to the interaction that occurs when two or more cultural groups come together and is part of a broader set of global management competencies, which includes culture and communication. We document how intercultural communication, as a part of intercultural competence, is crucial for facilitating international trade and business and managing a multicultural workforce in an era of globalization. Multinational ...
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