Case Study 7
Eastman ChemicalCompany: implementingTQM through internalmarket focus
Eastman Chemical Company, a chemical giant, has over 450 product markets and employs over 17 000 people. Its operations cover the globe. Eastman has been a leader and pioneer in its field, and has won many accolades, such as the Malcolm Baldridge Quality Award. Eastman was, until 1 January 1994, a wholly owned subsidiary of the Eastman Kodak Company.
Eastman's success, however, has not always been guaranteed, but has required a lot of effort and hard work. Back in the 1970s, the company was floundering. According to Robert C. Joines, a former vice president of quality, the wake-up call arrived one day when a key customer of Eastman (which was then a division ...
Get Internal Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
