June 2013
Beginner
299 pages
8h 59m
English
Content preview from Internal Marketing
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Case Study 17
Thomas Cook: developinginternal customerorientation in thepurchasing function
The 1991 Gulf War sparked safety concerns, which hit the travel business hard. For the first time in its 150-year history, travel company Thomas Cook recorded a major slump in its profits, resulting in all round redundancies. The signal was clear for action. The consultancy arm of Coopers & Lybrand was contracted to assess the predicament. After examining the cost structure of the company, it became evident that the purchasing function was poorly organized and not taking advantage of the strength associated with the company's overall spend. Buying took place in an uncoordinated manner and there was an absence of policy to drive decision making. An ...
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