December 2015
Intermediate to advanced
313 pages
16h 2m
English
Content preview from International Business, 2nd Edition by Pearson
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International Organization Structure and Design 189
At the same time, there are drawbacks to the product division arrangement.
■ It becomes necessary to duplicate facilities and sta personnel within each division.
■ Products that sell well are often given primary attention and those that need special handling or
promotion are often sidetracked, even though this may result in the long run loss of profit.
■ An eective product division requires managers who are knowledgeable about the worldwide
demand for their products. Most managers know the local market but do not know a lot about
international markets. So it takes time to develop the necessary ...
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