
196 International Business
the enterprise searches for some hybrid design that will help it to operate more eciently in the
international arena.
Transnational Network Structure
One of the newest forms of international organiza-
tional arrangements to emerge is the transnational
network structure, which is designed to help TNCs
take advantage of global economies of scale while
also being responsive to local customer demands.
This structural design combines elements of func-
tional, product and geographic designs, while relying on a network arrangement to link the various
worldwide subsidiaries. At the centre of the transnational network structure ...