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Overview of International Business

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An exhibition in Pragati Maidan, Delhi, India

 

CHAPTER OBJECTIVES

The chapter acquaints the readers with the nature of international business and how it evolved and developed over time. In particular, it attempts to:

  • Define the meaning and significance of globalisation and international business.
  • Explain how international business is different from domestic business.
  • Delineate the characteristics of an MNC.
  • Discuss the process of evolution of international business and its development.
  • Explain the factors leading to phenomenal growth in international business during the past fifty years.
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