O'Reilly logo

International Business, 3rd Edition by Vyuptakesh Sharan

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

1

Overview of International Business

pearson

An exhibition in Pragati Maidan, Delhi, India

 

CHAPTER OBJECTIVES

The chapter acquaints the readers with the nature of international business and how it evolved and developed over time. In particular, it attempts to:

  • Define the meaning and significance of globalisation and international business.
  • Explain how international business is different from domestic business.
  • Delineate the characteristics of an MNC.
  • Discuss the process of evolution of international business and its development.
  • Explain the factors leading to phenomenal growth in international business during the past fifty years.
1.1 THE ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required