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Economic Environment

pearson

 

PETRONAS towers, Kuala Lampur, Malaysia

 

CHAPTER OBJECTIVES

The economic environment is no less important than the political and legal environment. The present chapter discusses the issues relating to economic environment from the viewpoint of international business. The objective is to:

  • Describe different economic systems.
  • Show how primary economic indicators influence international business.
  • Show how the economic environment is analysed/evaluated.

Apart from the political and legal environment, the economic environment also influences international business decisions. This is because the decision to trade ...

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