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International Business, 3rd Edition by Vyuptakesh Sharan

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11

Socio-Cultural and Ethical Environment

pearson

 

Bombay Stock Exchange, Mumbai, India

 

CHAPTER OBJECTIVES

The socio-cultural and ethical environment varies among countries. Managers must be acquainted with the environment in order to enhance performance. The objective of the present chapter is to:

  • Explain the concept of culture—its meaning and essential elements.
  • Analyse the different bases of cultural diversity.
  • Show how cultural diversity influences an international firm’s competitive advantage.
  • Explain how cultural diversity is managed.
  • Explain the concept of ethics and social responsibility.
  • Analyse the nature of normative and relative ...

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