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International Business, 3rd Edition by Vyuptakesh Sharan

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14

Strategy, Planning, Organisation and Control

pearson

Seoul, South Korea*

 

CHAPTER OBJECTIVES

International business operations are not at random. A proper strategy is formulated, planning follows to define the means to attain the goal, organisational structure provides a route for decision-making and the control assesses the extent to which the goals have been achieved. The present chapter deals with these issues and aims to:

  • Explain the different approaches to strategy formulation.
  • Delineate the areas for strategy formulation.
  • Indicate the different levels at which strategy is formulated.
  • Explain the nature of the different steps in the process ...

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