14
Strategy, Planning, Organisation and Control
Seoul, South Korea*
CHAPTER OBJECTIVES
International business operations are not at random. A proper strategy is formulated, planning follows to define the means to attain the goal, organisational structure provides a route for decision-making and the control assesses the extent to which the goals have been achieved. The present chapter deals with these issues and aims to:
- Explain the different approaches to strategy formulation.
- Delineate the areas for strategy formulation.
- Indicate the different levels at which strategy is formulated.
- Explain the nature of the different steps in the process ...
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