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International Business, 3rd Edition by Vyuptakesh Sharan

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15

Global Technology Management

pearson

Shanghai, China

 

CHAPTER OBJECTIVES

It is often technological superiority that enables an international firm to operate abroad successfully. This is why the present chapter deals with various aspects of technological development and the transfer of technology by an MNC. The objective is to:

  • Show what technology really means and how it is an strategic asset.
  • Explain what the development of technology means.
  • Explain the merits of inter-firm versus intra-firm transfer of technology and the problems involved therein.
  • Explain modification and protection of technology.
  • Focus on the role of information technology ...

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