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International Business, 3rd Edition by Vyuptakesh Sharan

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22

Host Country Heterogeneity and International Business Strategy

pearson

Zurich, Switzerland

 

CHAPTER OBJECTIVES

Host countries vary on account of varying economic, political and legal, socio-cultural, and other environmental characteristics. Naturally, MNCs have to adopt different entry and operating strategies for different sets of host countries. The present chapter discusses this issue. The objective is to:

  • Analyse the economic indicators of developed market economies and the entry and operating strategy, of the MNCs, meant for these countries in general and the European Union in particular.
  • Show the broad compartments of the less developed ...

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