International Business, 3rd Edition

Preface

The growing acceptance of the policy of economic liberalisation and globalisation has led to fast expansion in international business. International trade and investment as also international transfer of technology have grown at a galloping gait in recent times. All these require trained manpower on a sizeable scale. Perhaps this is the main reason why the subject of international business has gained so much importance among the institutions imparting professional courses all over the world.

I have been writing in this area for over three decades and have been teaching this subject for quite some time. But it is my students who insisted and motivated me to write a textbook on this subject. The credit for this textbook, therefore, should ...