International Business: An Asia Pacific Perspective, Second Edition

1. International Business

Most companies will eventually become international in the scope of their operations. In the 2000s, large and small companies from developed and emerging markets have internationalized their activities in an attempt to improve competitiveness and capture greater market share in more geographic markets worldwide. This internationalization trend started in the 1950s for companies from North America and Western Europe. But since the onset of the 1980s, companies from the Asia-Pacific region have become progressively more active as participants in the global economy.

Up until the 1980s, the involvement of many countries in the Asia-Pacific region in the global economy had been as recipients of foreign direct investment (FDI). ...