Apply Your Understanding
AACSB and CKR Intangible Soft Skills to improve employability and success in the workplace: Application of Knowledge, Written and Oral Communication, Analytical Thinking, Diverse and Multicultural Work Environments, Interpersonal Relations and Teamwork
1-17. Richard Bendix is the marketing manager at a firm that makes and sells high-quality prefabricated houses. He believes there is little difference between his home-country market and foreign markets and that he can use the same methods for selling in Asia or Latin America as he does in his home country. Write a memo in which you explain to Richard the differences between domestic and international business. Explain the risks and other differences that Richard’s firm ...
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