Chapter 2 Globalization of Markets and the Internationalization of the Firm

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Learning Objectives

After studying this chapter, you should be able to:

  1. 2.1 Understand market globalization as an organizing framework.

  2. 2.2 Learn the driving forces of globalization.

  3. 2.3 Understand the impact of technological advances on globalization.

  4. 2.4 Learn the dimensions of globalization.

  5. 2.5 Understand firm-level consequences of market globalization.

  6. 2.6 Understand the societal consequences of globalization.

Spotify and the Rise of Born Global Firms

Spotify is a music and video streaming service founded in Sweden in 2008. The firm’s ...

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