Chapter 2 Globalization of Markets and the Internationalization of the Firm
After studying this chapter, you should be able to:
2.1 Understand market globalization as an organizing framework.
2.3 Understand the impact of technological advances on globalization.
2.5 Understand firm-level consequences of market globalization.
Spotify and the Rise of Born Global Firms
Spotify is a music and video streaming service founded in Sweden in 2008. The firm’s ...
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