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International Business: The New Realities, 5th Edition
book

International Business: The New Realities, 5th Edition

by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
January 2019
Intermediate to advanced content levelIntermediate to advanced
576 pages
33h 19m
English
Pearson
Content preview from International Business: The New Realities, 5th Edition

Chapter 2 Globalization of Markets and the Internationalization of the Firm

A photo shows a young girl standing on a well-lit city road at night. She is holding a travel suitcase, looking into her smartphone connected to a headphone around her neck and smiling.

Source: bowie15/123rf

Learning Objectives

After studying this chapter, you should be able to:

  1. 2.1 Understand market globalization as an organizing framework.

  2. 2.2 Learn the driving forces of globalization.

  3. 2.3 Understand the impact of technological advances on globalization.

  4. 2.4 Learn the dimensions of globalization.

  5. 2.5 Understand firm-level consequences of market globalization.

  6. 2.6 Understand the societal consequences of globalization.

Spotify and the Rise of Born Global Firms

Spotify is a music and video streaming service founded in Sweden in 2008. The firm’s ...

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Publisher Resources

ISBN: 9780136763017