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International Business: The New Realities, 5th Edition
book

International Business: The New Realities, 5th Edition

by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
January 2019
Intermediate to advanced content levelIntermediate to advanced
576 pages
33h 19m
English
Pearson
Content preview from International Business: The New Realities, 5th Edition

Role of Language and Religion in Culture

  1. 3.3 Describe the role of language and religion in culture.

Language and religion are among the most important manifestations of culture. Often described as the expression or mirror of culture, verbal language is not only essential for communications, it also provides insights into culture. It’s a major differentiator between cultural groups and castes and provides an essential means for business leaders to communicate effectively with employees, suppliers, and customers. Language can be classified as verbal and nonverbal.

Verbal Language

The world has approximately 7,000 active languages, including more than 2,000 in each of Africa and Asia. Most of these languages have only a few thousand speakers. ...

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Publisher Resources

ISBN: 9780136763017