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International Business: The New Realities, 5th Edition
book

International Business: The New Realities, 5th Edition

by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
January 2019
Intermediate to advanced content levelIntermediate to advanced
576 pages
33h 19m
English
Pearson
Content preview from International Business: The New Realities, 5th Edition

Target Governments in Emerging Markets

In emerging markets and developing economies, government agencies and state-owned enterprises are an important customer group for three reasons:

  • Governments buy enormous quantities of products (such as computers, furniture, office supplies, and motor vehicles) and services (such as architectural, legal, and consulting services).

  • State enterprises in areas such as railways, airlines, banking, oil, chemicals, and steel buy goods and services from foreign companies.

  • The public sector influences the procurement activities of various private or semiprivate corporations. In India, the government works directly in planning housing projects. Construction firms lobby the government to gain access to promising deals ...

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Publisher Resources

ISBN: 9780136763017