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International Business: The New Realities, 5th Edition
book

International Business: The New Realities, 5th Edition

by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
January 2019
Intermediate to advanced content levelIntermediate to advanced
576 pages
33h 19m
English
Pearson
Content preview from International Business: The New Realities, 5th Edition

Apply Your Understanding

AACSB and CKR Intangible Soft Skills to improve employability and success in the workplace: Written and Oral Communication, Ethical Understanding and Reasoning, and Reflective Thinking

  1. 12-17. Target is a large retailer with about 1,800 stores in the United States but very few in other countries. It has a reputation for merchandising thousands of trendy yet inexpensive products for the home, including apparel, furniture, electronics, toys, and sporting goods. Management wants to open stores in major European cities but will have limited floor space there. Target hires you as a consultant to decide which products to offer in Europe. Write a brief report in which you describe the selection criteria you will use and offer ...

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Publisher Resources

ISBN: 9780136763017