A Systematic Approach to Exporting
Experienced managers use a systematic approach to successful exporting. Exhibit 13.2 highlights the steps in this process. Let’s examine each in detail.
Exhibit 13.2
A Systematic Approach to Exporting
Step One: Assess Global Market Opportunity
As a first step, management assesses the various global market opportunities available to the firm. Managers analyze the readiness of the firm to carry out exporting. They screen for the most attractive export markets. They identify qualified intermediaries and other foreign business partners. They estimate industry market potential and ...
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