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International Business: The New Realities, 5th Edition
book

International Business: The New Realities, 5th Edition

by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
January 2019
Intermediate to advanced content levelIntermediate to advanced
576 pages
33h 19m
English
Pearson
Content preview from International Business: The New Realities, 5th Edition

A Systematic Approach to Exporting

Experienced managers use a systematic approach to successful exporting. Exhibit 13.2 highlights the steps in this process. Let’s examine each in detail.

Exhibit 13.2

A Systematic Approach to Exporting

A diagram presents the systematic approach to exporting.

Step One: Assess Global Market Opportunity

As a first step, management assesses the various global market opportunities available to the firm. Managers analyze the readiness of the firm to carry out exporting. They screen for the most attractive export markets. They identify qualified intermediaries and other foreign business partners. They estimate industry market potential and ...

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Publisher Resources

ISBN: 9780136763017