Skip to Main Content
International Business: The New Realities, 5th Edition
book

International Business: The New Realities, 5th Edition

by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
January 2019
Intermediate to advanced content levelIntermediate to advanced
576 pages
33h 19m
English
Pearson
Content preview from International Business: The New Realities, 5th Edition

Apply Your Understanding

AACSB and CKR Intangible Soft Skills to improve employability and success in the workplace: Written and Oral Communication, Ethical Understanding and Reasoning, Analytical Thinking, Reflective Thinking, and Application of Knowledge

  1. 13-22. Moose & Walrus (M&W) is a manufacturer of a popular line of clothing for young people. M&W is firmly established in its home market, which is relatively saturated and has little prospects for future sales growth. Top management has decided to export M&W’s clothing line to Japan, Turkey, and various European countries. Suppose M&W hires you to assist with internationalization. Prepare a briefing for senior managers that describes:

    • The advantages and disadvantages of exporting.

    • A systematic ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Fundamentals of International Business

Fundamentals of International Business

Sumati Varma

Publisher Resources

ISBN: 9780136763017